International market research and consulting company Kantar Millward Brown published a Top 50 BrandZ Brand Value Ranking for Germany for the first time in January 2018.
The result highlights the great importance of the technology and automotive industries in the German brand world and underscores Germany’s role as a leading economic powerhouse in Europe. The BMW Group ranked 3rd overall in the top 50 most valuable German brands with a brand value of USD 24.6 billion, making us the best performing automotive brand. This ranking is a reflection of the hard work, dedication and passion that is put into all our projects through our amazing employees.
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